He Who Makes The Quickest, Coolest Prototypes

Business Book Writing For Me Is When Some Set Of Ideas Gets Stuck In My Mind, I Write A Book About It. I Haven't Got A Theory And I Haven't Got A Framework.

Business Isn't Some Disembodied Bloodless Enterprise. Profit Is Fine - A Sign That The Customer Honors The Value Of What We Do. But "enterprise" ( A Lovely Word ) Is About Heart. About Beauty. It's About Art. About People Throwing Themselves On The Line. It's About Passion And The Selfless Pursuit Of An Ideal.

Even A Poor, Out-of-datecollection Reflects In Its Own Way The Values Of The People Who Created It And The Community It Serves.

Who Comes First? Don't Be Silly, Says King Hal; It's Employees. That Is - And This Dear Watson, Is Elementary - If You Genuinely Want To Put Customers First, You Must Put Employees More First.

The Market May Never Coalesce Around One Basic Design, Or Even Around Two Or Three Dominant Devices.