Hearing Is Listening To What Is Said.

I'm Very Clear About What I Believe.

The Ad Industry Thinks Their Clients Are Their Customers. They Think The Companies Who Pay For The Production Are The Ones They Are Supposed To Serve. So The Ads They Produce Make Their Clients Happy... But Infuriate The Rest Of Us.

For Values Or Guiding Principles To Be Truly Effective They Have To Be Verbs. It's Not "integrity," It's "always Do The Right Thing." It's Not "innovation," It's "look At The Problem From A Different Angle." Articulating Our Values As Verbs Gives Us A Clear Idea - We Have A Clear Idea Of How To Act In Any Situation.

The Most Effective Leaders Are Actually Better At Guarding Against Danger When They Acknowledge It That It Exists. Cowards, In Contrast, Cling To The Hope That Failure Will Never Happen And May Be Sloppy In The Face Of Danger - Not Because They Don't Acknowledge That It Exists, But Because They Are Just Too Afraid Of It To Look It In The Eye.

When People Are Financially Invested, They Want A Return. When People Are Emotionally Invested, They Want To Contribute.