Hindsight Bias Makes Surprises Vanish.

Individual Investors Predictably Flock To Stocks In Companies That Are In The News.

If People Are Failing, They Look Inept. If People Are Succeeding, They Look Strong And Good And Competent. That's The 'halo Effect.' Your First Impression Of A Thing Sets Up Your Subsequent Beliefs. If The Company Looks Inept To You, You May Assume Everything Else They Do Is Inept.

Friends Are Sometimes A Big Help When They Share Your Feelings. In The Context Of Decisions, The Friends Who Will Serve You Best Are Those Who Understand Your Feelings But Are Not Overly Impressed By Them.

... Sometimes When You Are Asked A Question That Is Difficult, The Mind Doesn't Stay Silent If It Doesn't Have The Answer. The Mind Produces Something, And What It Produces Very Characteristically Is The Answer To An Easier But Related Question.

It's Very Easy For Trusted Companies To Mislead Naive Customers, And Life Insurance Companies Are Trusted.