How Was Your Day? If Your Answer

No, Everything Is Not Going To Be Okay. It Never Is. It Isn't Okay Now. Change, By Definition, Changes Things

The Job Is Not The Work.

Sign Your Work...if You're Not Proud Of It, Don't Ship It. If You Are, Sign Your Work And Own The Results. We'll Know Who To Thank. If You Work For A Place Where Work Goes Unsigned (internally, In Particular) It's Worth Asking Why.

Stop Trying To Find The Formula That Will Instantly Make Your Idea Into A Winner. Instead Of Being Scientists, The Best Marketers Are Artists. They Realize That Whatever Is Being Sold Is Being Purchased, Because It Creates An Emotional Want, Not Because It Fills A Simple Need.

If You Try To Delight The Undelightable, You've Made Yourself Miserable For No Reason.