Human Nature Is To Need A Map.

Everyone Is Not Your Customer.

Empathy Requires Something Extremely Difficult: Accepting The Fact That We Are Not And Never Will Be In The Other Person's Shoes. There's No Rational, Universal Course Because Individuals Have Different Goals, Different Worldviews And Different Experiences.

If You Have A Book To Write, Write It. If You Want To Record An Album, Record It. No Need To Wait For Someone In A Cubicle Halfway Across The Country To Decide If You're Worthy.

Stop Trying To Find The Formula That Will Instantly Make Your Idea Into A Winner. Instead Of Being Scientists, The Best Marketers Are Artists. They Realize That Whatever Is Being Sold Is Being Purchased, Because It Creates An Emotional Want, Not Because It Fills A Simple Need.

Art Is The Act Of Doing Work That Matters While Dancing With The Voice In Your Head That Screams For You To Stop.