I Always Found The Appeal To The

We're Actually Trying To Develop An Iphone App, Now That The Droid Is Out, We'll Do It For That As Well, If We Ever Learn How To Program On This Thing. But The Idea Is That To Make Money Concrete. So, You Can Do This App, And It's Not Out There, But You Can Do The App. And You Say, "i Like Vacation In The Bahamas, Shoes, Lattes, And Books." And Now, When You Are Tempted To Buy Something, That Thing Translates In Terms Of The Things You Are Interested In.

Thinking Is Difficult And Sometimes Unpleasant.

It Is Helpful To Think Of People As Having Two Fundamental Motivations: The Desire To See Ourselves As Honest, Good People, And The Desire To Gain The Benefits That Come From Cheating - On Our Taxes Or On The Football Field.

Even The Most Analytical Thinkers Are Predictably Irrational; The Really Smart Ones Acknowledge And Address Their Irrationalities.

What Kind Of People Would Be Able To Rationalize Better Than Other People? Better Storytellers, Right? Creative People, Right? Because If You're Creative, You Find More Ways To Cheat And Still Yourself A Story About Why This Is Okay.