I Always Said That Mega-mergers Were For

Great Marketing Only Makes A Bad Product Fail Faster.

It Takes A Big Idea To Attract The Attention Of Consumers And Get Them To Buy Your Product. Unless Your Advertising Contains A Big Idea, It Will Pass Like A Ship In The Night. I Doubt If More Than One Campaign In A Hundred Contains A Big Idea.

Every Advertisement Is Part Of The Long Term Investment In The Personality Of The Brand.

Readers Travel So Fast They Don't Stop To Decipher The Meaning Of Obscure Headlines.

The Worst Fault A Salesman Can Commit Is To Be A Bore...... Pretend To Be Vastly Interested In Any Subject The Prospects Shows An Interest In.