I Am Prepared To Try Anything Once.

When I Started Virgin From A Basement In West London, There Was No Great Plan Or Strategy. I Didn't Set Out To Build A Business Empire ... For Me, Building A Business Is All About Doing Something To Be Proud Of, Bringing Talented People Together And Creating Something That's Going To Make A Real Difference To Other People's Lives.

My Parents Brought Me Up With This Philosophy. You Must Do Things. You Mustn't Watch What Other People Are Doing. You Must Not Listen To What Other People Are Doing.

If You Look For The Best In Your Employees, They'll Flourish. If You Criticize Or Look For The Worst, They'll Shrivel Up. We All Need Lots Of Watering.

We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.

To Stand Still Today Is To Go Backwards...and Quickly...!