I'd Like To Think I'm A Great

You See New Shows Coming Out With The Same Format, Slightly High End, A Little Bit More Glossy. You Think, "s - . It's Just The Same S - But Different Day."

If A Chef Says To You That He Sits Down And Eats Dinner Before Service, Then It's Bulls***. And If They Do, Then I'd Tell Them That They Are A Fat F***! You Shouldn't Indulge, Because You Need To Keep Your Palate On Edge, And Keeping It On Edge Is All About Small Attention To Detail And Tweaking Along The Way.

Chefs Are Nutters. They're All Self-obsessed, Delicate, Dainty, Insecure Little Souls And Absolute Psychopaths. Every Last One Of Them.

Videoing, Lifting It, Prodding It, And Five Minutes Later They Might Even Eat It! That First Approach To The Naked Eye Is Crucial, So When You See Pictures Coming Through On Your Social Media, It Does Push You To Be A Little More Creative And Raise The Bar A Little Bit Higher.

We Launched It In The London Branch - Phenomenal Sausages, Incredible Eggs, Homemade Baked Beans, Black Pudding - And It's Something I Wanted To Bring To Dubai.