I Describe A World With No Exit,

According To The International Institute For Environment And Development, The Annual Amount Spent Globally On Advertising Aimed At Increasing Consumption Topped $430 Billion In 1998.consumer Capitalism Is Dedicated To The Proposition That Production Is Good In Itself, No Matter What Is Produced. The Net Effect Is The Massive Production Of Absurd, Empty And Useless Items Which Are Nevertheless Utterly Serious Since We Earn Our Living From Them, And Dedicate Our Leisure Time To Them.

It Is Not True That The Perfection Of Police Power Is The Result Of The State's Machiavellianism Or Of Some Transitory Influence. The Whole Structure Of Society Implies It, Of Necessity. The More We Mobilize The Forces Of Nature, The More Must We Mobilize Men And The More Do We Require Order.

Propaganda Tries First Of All To Create Conditioned Reflexes In The Individual So That Certain Words, Signs, Or Symbols, Even Certain Persons Or Facts, Provoke Unfailing Reactions...the Important Thing Is That When The Time Is Ripe, The Individual Can Be Thrown Into Action By The Utilization Of The Psychological Levers That Have Been Set Up.

(propaganda) Proceeds By Psychological Manipulations, Character Modifications, By Creation Of Stereotypes Useful When The Time Comes - The Two Great Routes That This Sub-propaganda Takes Are The Conditioned Reflex And The Myth

The Individual Who Is The Servant Of Technique Must Be Completely Unconscious Of Himself.