I Don't Read Many Business Books. I

The Dominant Culture In Most Big Companies Demands Punishment For A Mistake, No Matter How Useful, Small, Invisible.

We Are No Doubt In The Great Age Of The Brand.

There Is No Such Thing As An Insignificant Improvement.

Design Is So Critical It Should Be On The Agenda Of Every Meeting In Every Single Department.

Quite Simply, No Matter How Hard You Try, No Matter How "open" You Are, You'll End Up Surrounded By "yes People." It's Hard Not To Believe People Who Are Repeating Your Own Ideas. Resist The Temptation.