I Don't Really Think Anything Microsoft Does

A Few Years Ago, Users Of Internet Services Began To Realize That When An Online Service Is Free, You're Not The Customer. You're The Product.

The Reality Of Today From A Cyber Security Point Of View - I Think Some Of The Top People Predict That The Next Big War Is Fought On Cyber Security.

I'm Speaking To You From Silicon Valley, Where Some Of The Most Prominent And Successful Companies Have Built Their Businesses By Lulling Their Customers Into Complacency About Their Personal Information. They're Gobbling Up Everything They Can Learn About You And Trying To Monetize It. We Think That's Wrong. And It's Not The Kind Of Company That Apple Wants To Be.

We Are The Most Focused Company That I Know Of Or Have Read Of Or Have Any Knowledge Of. We Say No To Good Ideas Every Day. We Say No To Great Ideas In Order To Keep The Amount Of Things We Focus On Very Small In Number So That We Can Put Enormous Energy Behind The Ones We Do Choose.....it's Not Just Saying Yes To The Right Products, It's Saying No To Many Products That Are Good Ideas, But Just Not Nearly As Good As The Other Ones.

I Am Driven By Great Work And Seeing People Do Incredible Things And Having A Part In That.