I Had No Idea What I Wanted

Did Alexander Graham Bell Do Any Market Research Before He Invented The Telephone?

Physics Should Represent A Reality In Time And Space, Free From Spooky Action At A Distance.

So That’s Our Approach. Very Simple, And We’re Really Shooting For Museum Of Modern Art Quality. The Way We’re Running The Company, The Product Design, The Advertising, It All Comes Down To This: Let’s Make It Simple. Really Simple.” Apple’s Design Mantra Would Remain The One Featured On Its First Brochure: “simplicity Is The Ultimate Sophistication.

Smart People Are A Dime A Dozen. What Matters Is The Ability To Think Different... To Think Out Of The Box.

I Used To Be An Angry Man Myself. I’m A Recovering Assaholic So I Could Recognize That In Steve. (quoting Jean-louis Gassée)