You Know Give Me Choices That Are

What We Found Was That Of The People Who Stopped When There Were 24 Different Flavors Of Jam Out On Display Only 3% Of Them Actually Bought A Jar Of Jam Whereas Of The People Who Stopped When There Were 6 Different Flavors Of Jam 30% Of Them Actually Bought A Jar Of Jam.

I Mean We Know That Some Choice Makes You Better Off Than No Choice. Now Do We Get Better Off If We Go From A Lot Of Choice Versus A Few Choices? And There I Think The Answer Is Much, Much, Much More Complicated.

Most Of The Time You Should Use Reason, There Is No Doubt About That Because Gut Often Makes Us Susceptible To Lots Of Different Biases, Particularly If What You're Deciding Is Something That You Really, That Expertise Can Be Brought To Bear On It, There Is A Way In Which You Can Align The Odds, So Then You Should Really Use Reason.

We Make Choices And Are In Turn Made By Them.

If You Have The Feeling Of Choice, If You Feel Free, You Will Be Better Off. And When I Say Better Off I Mean That If People Feel They Have Control Over Their Lives, They Call In For Fewer Sick Days From Work. They Have A Lesser Probability Of Having A Heart Attack Or Stroke. They Live Longer. They're Happier.