I Think A Book Should Be Judged

The Function Of Memory Is Not Only To Preserve, But Also To Throw Away. If You Remembered Everything From Your Entire Life, You Would Be Sick.

Semiotics Is In Principle The Discipline Studying Everything Which Can Be Used In Order To Lie. If Something Cannot Be Used To Tell A Lie, Conversely It Cannot Be Used To Tell The Truth: It Cannot In Fact Be Used "to Tell" At All.

The Ideology Of This America Wants To Establish Reassurance Through Imitation. But Profit Defeats Ideology, Because The Consumers Want To Be Thrilled Not Only By The Guarantee Of The Good But Also By The Shudder Of The Bad.

The Postmodern Reply To The Modern Consists Of Recognizing That The Past, Since It Cannot Really Be Destroyed, Because Its Destruction Leads To Silence, Must Be Revisited: But With Irony, Not Innocently. I Think Of The Postmodern Attitude As That Of A Man Who Loves A Very Cultivated Woman And Knows He Cannot Say To Her, I Love You Madly, Because He Knows That She Knows (and That She Knows That He Knows) That These Words Have Already Been Written By Barbara Cartland. Still, There Is A Solution. He Can Say, As Barbara Cartland Would Put It, I Love You Madly.

The More Things You Know, Or Pretend To Know, The More Powerful You Are. It Doesn't Matter If The Things Are True. What Counts, Remember, Is To Possess A Secret.