I Was An Overnight Success All Right,

To Be Successful, You Must Be Daring, Be First And Be Different.

No Self-respecting Pitcher Throws The Same Way To Every Batter And No Self-respecting Salesman Makes The Same Pitch To Every Client.

Our Aim Was To Insure Repeat Business Based On The System's Reputation Rather Than On The Quality Of A Single Store Or Operator.

It Requires A Certain Kind Of Mind To See Beauty In A Hamburger Bun.

I Wasn't Prepared For This Big Room With Clattering Typewriters And Teletype Printers. You Could Hardly Hear Yourself Think.