Ideas Aren't A Sideshow That Make Our

Our Cultural Instinct Is To Wait To Get Pickedno One Is Going To Pick You. Pick Yourself.

The Easier It Is To Quantify, The Less It's Worth.

Understanding The Mythology Of Your Partner, Your Customer And Your Audience Is Far More Important Than Watching The Instant Replay Of What Actually Happened.

Repeating Easy Tasks Again And Again Gets You Not Very Far. Attacking Only Steep Cliffs Where No Progress Is Made Isn’t Particularly Effective Either. No, The Best Path Is An Endless Series Of Difficult (but Achievable) Hills.

Human Beings, Thanks To Culture And Genetics, Are Inclined To Be Pessimistic, Fearful, Skeptical And Believers In Conspiracy Theories. We Also Don't Like Change.