Ideas Aren't A Sideshow That Make Our

And It Turns Out That Tribes, Not Money, Not Factories, That Can Change Our World, That Can Change Politics, That Can Align Large Numbers Of People. Not Because You Force Them To Do Something Against Their Will. But Because They Wanted To Connect.

Who Gets To Decide What You Want?

Many Things That Are True Are True Because You Believe Them.

Excellence Isn’t About Meeting The Spec, It’s About Setting The Spec. It Defines What The Consumer Sees As Quality Right This Minute, And Tomorrow, If You’re Good, You’ll Reset That Expectation Again

If You Have No Wish, How Can It Possibly Come True?