Ideas Aren't A Sideshow That Make Our

The Tiny Cost Of Failure...is Dwarfed By The Huge Cost Of Not Trying.

Fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.

Any Customer That Walks Away, Disrespected And Defeated, Represents Tens Of Thousands Of Dollars Out The Door, In Addition To The Failure Of A Promise The Brand Made In The First Place. You Can't See It But It's Happening, Daily.

Dreams Are Difficult To Build And Easy To Destroy.

There Are Always Limits, And Opportunities. The Ones We Rehearse And Focus On Are The Ones That Shape Our Future.