If A Work Of Art Is To

The Medium Is The Message" Because It Is The Medium That Shapes And Controls The Search And Form Of Human Associations And Action.

Invention Is The Mother Of Necessities.

A Moral Point Of View Too Often Serves As A Substitute For Understanding In Technological Matters.

Any Ad Consciously Attended To Is Comical. Ads Are Not Meant For Conscious Consumption. They Are Intended As Subliminal Pills For The Subconsious In Order To Exercise An Hypnotic Spell, Especially On Sociologists.

Explore The Situation. Statements Are Expendable. Don't Keep On Looking In The Rearview Mirror And Defending The Status Quo Which Is Outmoded The Moment It Happened.