If Customer Ignorance Is A Profit Centre

It's Important To Remember That Innovators In Business Don't Always Get A Platform.

I'm Not One Of Those Professors Whose Office Is Encased Floor-to-ceiling With Books. By The Way, I Think Academics Do This To Intimidate Their Visitors.

It Doesn't Matter Much Where Your Company Sits In Its Industry Ecosystem, Nor How Vertically Or Horizontally Integrated It Is - What Matters Is Its Relative 'share Of Customer Value' In The Final Product Or Solution, And Its Cost Of Producing That Value.

I Live A Half Mile From The San Andreas Fault - A Fact That Bubbles Up Into My Consciousness Every Time Some Other Part Of The World Experiences An Earthquake. I Sometimes Wonder Whether This Subterranean Sense Of Impending Disaster Is At Least Partly Responsible For Silicon Valley's Feverish, Get-it-done-yesterday Work Norms.

The Value Of Your Network Is The Square Of The Number Of People In It.