If I Had To Choose My Driving

Successful Entrepreneurs May Hate Hierarchies And Structures And Try To Destroy Them. They May Garner The Disapproval Of Mbas For Their Creativity And Wildness. But They Have Antennae In Their Heads. When They Walk Down The Street Anywhere In The World, They Have Their Antennae Out, Evaluating How What They See Can Relate Back To What They Are Doing. It Might Be Packaging, A Word, A Poem, Or Even Something In A Completely Different Business.

I Have No Interest In Being The Biggest, The Most Profitable Or The Largest Retailer. I Just Want The Body Shop To Be The Best, Most Breathlessly Exciting Company - And One That Changes The Way Business Is Carried Out.

Advertising Beauty Products Is Easy. All You Have To Do Is Revile Your Customers By Creating A Disease Called Getting Older, And Then Provide A Remedy Which Does Not Work.

Since The Governments Are In The Pockets Of Businesses, Who's Going To Control This Most Powerful Institution? Business Is More Powerful Than Politics, And It's More Powerful Than Religion. So It's Going To Have To Be The Vigilante Consumer.

Irritation Is A Great Source Of Energy And Creativity.