If We Hadn't Put A Man On

Steve [jobs] And I Spent Months Getting To Know Each Other Before I Joined Apple. He Had No Exposure To Marketing Other Than What He Picked Up On His Own. This Is Sort Of Typical Of Steve. When He Knows Something Is Going To Be Important, He Tries To Absorb As Much As He Possibly Can.

Marketing Strategy Is A Series Of Integrated Actions Leading To A Sustainable Competitive Advantage.

Great Marketing Cannot Sell A Pedestrian Product Very Well.

Implementers Aren't Considered Bozos Anymore

Healthcare Has Been The Last Major Industry That Hasn't Been Touched By Technology In Terms Of Productivity And Consumer Adoption In The Way So Many Other Industries Have.