If You Are Truly Innovating, You Don't

There's An Applied Style Of Being Minimal And Simple, And Then There's Real Simplicity. This Looks Simple, Because It Really Is.

What We Make Testifies Who We Are. People Can Sense Care And Can Sense Carelessness.

We’re Keenly Aware That When We Develop And Make Something And Bring It To Market That It Really Does Speak To A Set Of Values. And What Preoccupies Us Is That Sense Of Care, And What Our Products Will Not Speak To Is A Schedule, What Our Products Will Not Speak To Is Trying To Respond To Some Corporate Or Competitive Agenda. We’re Very Genuinely Designing The Best Products That We Can For People.

The Best Ideas Start As Conversations.

Simplicity Is Somehow Essentially Describing The Purpose And Place Of An Object And Product.