If You Are Truly Innovating, You Don't

Really Great Design Is Hard. Good Is The Enemy Of Great. Competent Design Is Not Too Much Of A Stretch. But If You Are Trying To Do Something New, You Have Challenges On So Many Axes.

We Say No To A Lot Of Things So We Can Invest An Incredible Amount Of Care On What We Do.

Apple Was Very Close To Bankruptcy And To Irrelevance [but] You Learn A Lot About Life Through Death, And I Learnt A Lot About Vital Corporations By Experiencing A Non-vital Corporation. You Would Have Thought That, When What Stands Between You And Bankruptcy Is Some Money, Your Focus Would Be On Making Some Money, But That Was Not [steve Jobs’] Preoccupation. His Observation Was That The Products Weren’t Good Enough And His Resolve Was, We Need To Make Better Products. That Stood In Stark Contrast To The Previous Attempts To Turn The Company Around.

It's Actually A Rare And Precious Thing To Discover What It Is You Love To Do, And I Encourage You To Remain Unapologetically Consumed By It. Be Faithful To Your Gift And Very Confident In Its Value.

In Our Quest To Quickly Make Three-dimensional Objects, We Can Miss Out On The Experience Of Making Something That Helps Give Us Our First Understandings Of Form And Material, Of The Way A Material Behaves--'i Press Too Hard Here, And It Breaks Here' And So On. Some Of The Digital Rendering Tools Are Impressive, But It's Important That People Still Really Try And Figure Out A Way Of Gaining Direct Experience With The Materials.