If You Build A Great Product Or

It Is Very Difficult To Get People To Focus On The Most Important Things When You're In Boom Times.

Seek Instant Gratification - Or The Elusive Promise Of It - And Chances Are You'll Find A Crowd There Ahead Of You.

Above All Else, Align With Customers. Win When They Win. Win Only When They Win.

A Company Shouldn't Get Addicted To Being Shiny, Because Shiny Doesn't Last.

We're Working To Lower The Cost Of Spaceflight So That Many People Can Afford To Go And So That We Humans Can Better Continue Exploring The Solar System. Accomplishing This Mission Will Take Time, And We're Working On It Methodically.