If You Can’t Be Brilliant, At Least

Don't Bunt. Aim Out Of The Ball Park. Aim For The Company Of Immortals.

We Admire People Who Work Hard, Who Are Objective And Thorough. We Detest Office Politicians, Toadies, Bullies, And Pompous Asses. We Abhor Ruthlessness. The Way Up Our Ladder Is Open To Everybody. In Promoting People To Top Jobs, We Are Influenced As Much By Their Character As Anything Else.

Advertising Reflects The Mores Of Society, But It Does Not Influence Them.

It Is The Inescapable Duty Of Management To Fire Incompetent People.

Remove Advertising, Disable A Person Or Firm From Proclaiming Its Wares And Their Merits, And The Whole Of Society And Of The Economy Is Transformed. The Enemies Of Advertising Are The Enemies Of Freedom.