If You Can’t Out Iterate Someone Who

Innovation Is A Bottoms-up, Decentralized, And Unpredictable Thing, But That Doesn’t Mean It Cannot Be Managed.

Using The Lean Startup Approach, Companies Can Create Order Not Chaos By Providing Tools To Test A Vision Continuously.

By The Time That Product Is Ready To Be Distributed Widely, It Will Already Have Established Customers.

This Is One Of The Most Important Lessons Of The Scientific Method: If You Cannot Fail, You Cannot Learn.

The Goal Of A Startup Is To Figure Out The Right Thing To Build-the Thing Customers Want And Will Pay For-as Quickly As Possible. In Other Words, The Lean Startup Is A New Way Of Looking At The Development Of Innovative New Products That Emphasizes Fast Iteration And Customer Insight, A Huge Vision, And Great Ambition, All At The Same Time.