If You Can’t State Your Position In

Just Saying Yes Because You Can't Bear The Short-term Pain Of Saying No Is Not Going To Help You Do The Work.

When We Intentionally Seek Out The Difficult Tasks, We're Much More Likely To Actually Create Value.

By All Means, Fire The Customers Who Aren't Worth The Time And The Trouble. But Understand That The Moment You Insist The Customer Is Wrong, You've Just Started The Firing Process.

By The Time There Is A Case Study About Your Industry, You Are Already Too Late.

If You're Going To Buy A Real Book, A Paper Book, There Better Be A Good Reason. Perhaps Scarcity Is One Of Those Reasons.