If You Don't Have A Passion, You'll

Design Is The Fundamental Soul Of A Man-made Creation

The Things I've Done In My Life Have Required A Lot Of Years Of Work Before They Took Off.

We Had The Hardware Expertise, The Industrial Design Expertise And The Software Expertise, Including Itunes. One Of The Biggest Insights We Have Was That We Decided Not To Try To Manage Your Music Library On The Ipod, But To Manage It In Itunes. Other Companies Tried To Do Everything On The Device Itself And Made It So Complicated That It Was Useless.

It Comes From Saying No To 1,000 Things To Make Sure We Don't Get On The Wrong Track Or Try To Do Too Much.

A Lot Of People In Our Industry Haven't Had Very Diverse Experiences. So They Don't Have Enough Dots To Connect, And They End Up With Very Linear Solutions Without A Broad Perspective On The Problem. The Broader One's Understanding Of The Human Experience, The Better Design We Will Have.