If You Don't Know Who Your Customer

By The Time That Product Is Ready To Be Distributed Widely, It Will Already Have Established Customers.

There Was A Study Done In The Early 20th Century Of All The Entrepreneurs Who Entered The Automobile Industry Around The Same Time As Henry Ford; There Were Something Like 500 Automotive Companies That Got Funded, Had The Internal Combustion Engine, Had The Technology, And Had The Vision. Sixty Percent Of Them Folded Within A Couple Of Years.

The Big Question Of Our Time Is Not Can It Be Built? But Should It Be Built? This Places Us In An Unusual Historical Moment: Our Future Prosperity Depends On The Quality Of Our Collective Imaginations.

The Lean Startup Method Is Not About Cost, It Is About Speed.

The Only Person Who Can Put You Out Of Business, In The Early Days, Is Yourself.