If You Get Deep Enough, You Get

Advertisers Are Not Thinking Radically Enough - They Look For Technology To Lead Instead Of Trying The Neuroscience Approach And Thinking About What Parts Of The Brain Haven't Been Activated Before. These New Experiences Bring New Capabilities To The Brain.

The Interesting Thing About Advertising Is That The Things That Annoy Us Sometimes About It Are Really Human. It's Us Looking At Ourselves - And Like All Human Endeavors It's Imperfect.

Some Of The Fantasy Objects Arising From Cybernetic Totalism (like The Noosphere, Which Is A Supposed Global Brain Formed By The Sum Of All The Human Brains Connected Through The Internet) Happen To Motivate Infelicitous Technological Designs. For Instance, Designs That Celebrate The Noosphere Tend To Energize The Inner Troll, Or Bad Actor, Within Humans.

Individual Web Pages As They First Appeared In The Early 1990s Had The Flavour Of Person-hood. Myspace Preserved Some Of That Flavour, Though A Process Of Regularized Formatting Had Begun. Facebook Went Further, Organizing People Into Multiple-choice Identities While Wikipedia Seeks To Erase Point Of View Entirely. If A Church Or Government Were Doing These Things, It Would Feel Authoritarian, But When Technologists Are The Culprits, We Seem Hip, Fresh, And Inventive. People Accept Ideas Presented In Technological Form That Would Be Abhorrent In Any Other Forms

The Great Thing About Crummy Software Is The Amount Of Employment It Generates.