If You Measure It, It Will Improve.

The Goal, Then, Isn't To Draw Some Positioning Charts And Announce That You Have Differentiated Your Product. No, The Opportunity Is To Actually Create Something That People Choose To Talk About, Regardless Of What The Competition Is Doing.

The Sooner We Realize That The World Has Changed, The Sooner We Can Accept It And Make Something Of What We've Got. Whining Isn't A Scalable Solution.

If You're A Marketer Who Doesn't Know How To Invent, Design, Influence, Adapt, And Ultimately Discard Products, Then You're No Longer A Marketer. You're Deadwood.

Habits Are More Powerful Than Fears.

Nine Years Of Experience Is Very Different From One Year Of Experience, Nine Times.