If You Measure It, It Will Improve.

Marketing Is The Act Of Inventing The Product. The Effort Of Designing It. The Craft Of Producing It. The Art Of Pricing It. The Technique Of Selling It.

Traditional Corporations, Particularly Large-scale Service And Manufacturing Businesses Are Organized For Efficiency. Or Consistency. But Not Joy. Joy Comes From Surprise And Connection And Humanity And Transparency And New...if You Fear Special Requests, If You Staff With Cogs, If You Have To Put It All In A Manual, Then The Chances Of Amazing Someone Are Really Quite Low.

Set Up A Life You Don't Need To Escape From.

Own Your Dreams. There Is No Better Way To Make Them Happen.

The Biggest Takeaway For Anyone Seeking To Write Is This: Don't Go Looking For The Way Other Authors Do Their Work. You Won't Find Many Who Are Consistent Enough To Copy, And There Are Enough Variations In Approach That It's Obvious That It's Not Like Hitting Home Runs Or Swinging A Golf Club. There Isn't A Standard Approach, There's Only What Works For You (and What Doesn't).