If You Wait Until There Is Another

Dreamers Don't Have Special Genes. They Find Circumstances That Amplify Their Dreams.

Marketing Management Is Now Tribal Leadership.

In Fact, Most Of The Time, People With Similar Information, Similar Beliefs And Similar Apparent Choices Will Choose Similar Actions. So If You Want To Know Why Someone Does What They Do, Start With What They Know, What They Believe And Where They Came From. Dismissing Actions We Don't Admire Merely Because We Don't Care Enough To Have Empathy Is Rarely Going To Help Us Make The Change We Seek. It Doesn't Help Us Understand, And It Creates A Gulf That Drives Us Apart.

I Don't Like Offending People, And It's Easy To Offend People When You Don't Know As Much As They Do. This Group Knows More About What It Takes To Lead In This Way Than I Ever Will. My Goal Is To Push People, But I Need To Do It From A Place Of Respect.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.