If You Want Customers To Hear About

Stop Trying To Find The Formula That Will Instantly Make Your Idea Into A Winner. Instead Of Being Scientists, The Best Marketers Are Artists. They Realize That Whatever Is Being Sold Is Being Purchased, Because It Creates An Emotional Want, Not Because It Fills A Simple Need.

My Best Advice: Win Little Battles. Get In The Habit Of Winning, Of Shipping, Of Having Customers That Can't Live Without You. Once You've Demonstrated You Know How To Do The Art, Then Go After The Windmills.

If We Live In A World Where Information Drives What We Do, The Information We Get Becomes The Most Important Thing. The Person Who Chooses That Information Has Power.

Initiating Is Really And Truly Difficult, And That's What Leaders Do. They See Something Others Are Ignoring And They Jump On It.

Either You Defend The Status Quo, Or You Invent The Future.