If You Want Customers To Hear About

Bullhorns Are Overrated: Having Ten Times As Many Twitter Followers Generates Approximately Zero Times As Much Value.

Giving People What They Want Isn't Always What They Want.

Marketing Begins Before The Product Is Launched.

I Do Not Think You Can Get Rid Of The Fear... But You Can Dance With It.

The Easiest Way To Thrive As An Outlier Is To Avoid Being One. At Least Among Your Most Treasured Peers. Surround Yourself With People In At Least As Much Of A Hurry, At Least As Inquisitive, At Least As Focused As You Are.