If You Want To Dig A Big

Why Waste A Sentence Saying Nothing?

I Find That It's Almost Essential To Fall In Love With An Idea To Invest The Time It Takes To Make It Good And Worth Sharing. And Then, The Hard Part: Deleting That Idea When It's Just Not What It Could Be. Too Often, Organizations Are Good At The First Part, But Struggle With The Second. And So We Defend Expired Business Models, Support The Status Quo And Have A Knee-jerk Inclination To Preserve What We've Got.

As You've Probably Discovered, Great Work Makes Us Uncomfortable.

Great Marketers Don't Make Stuff. They Make Meaning.

Stop Trying To Find The Formula That Will Instantly Make Your Idea Into A Winner. Instead Of Being Scientists, The Best Marketers Are Artists. They Realize That Whatever Is Being Sold Is Being Purchased, Because It Creates An Emotional Want, Not Because It Fills A Simple Need.