If You Want To Write Good Copy,

Before Turning To Those Moral And Mental Aspects Of The Matter Which Present The Greatest Difficulties, Let The Inquirer Begin By Mastering More Elementary Problems.

We Tottered Together Upon The Brink Of The Fall. I Have Some Knowledge, However, Of Baritsu, Or The Japanese System Of Wrestling, Which Has More Than Once Been Very Useful To Me. I Slipped Through His Grip, And He With A Horrible Scream Kicked Madly For A Few Seconds And Clawed The Air With Both His Hands.

From A Drop Of Water A Logician Could Infer The Possibility Of An Atlantic Or A Niagara Without Having Seen Or Heard Of One Or The Other.

Goresthorpe Grange Is A Feudal Mansion - Or So It Was Termed In The Advertisement Which Originally Brought It Under My Notice. Its Right To This Adjective Had A Most Remarkable Effect Upon Its Price, And The Advantages Gained May Possibly Be More Sentimental Than Real. Still, It Is Soothing To Me To Know That I Have Slits In My Staircase Through Which I Can Discharge Arrows; And There Is A Sense Of Power In The Fact Of Possessing A Complicated Apparatus By Means Of Which I Am Enabled To Pour Molten Lead Upon The Head Of The Casual Visitor.

I Know, My Dear Watson, That You Share My Love Of All That Is Bizarre And Outside The Conventions And Humdrum Routine Of Daily Life.