Imac Is Next Year's Computer For $1,299,

I Was Lucky To Get Into Computers When It Was A Very Young And Idealistic Industry. There Weren't Many Degrees Offered In Computer Science, So People In Computers Were Brilliant People From Mathematics, Physics, Music, Zoology, Whatever. They Loved It, And No One Was Really In It For The Money.

We're Just Enthusiastic About What We Do.

The Ipod Is Not A New Category. Music Is Not New. It's Not A Speculative Market. It's A Very, Very Large Market. It's Been Around For Thousands Of Years And Will Be Around As Long As Humans Exist.

When I Hire Somebody Really Senior, Competence Is The Ante. They Have To Be Really Smart. But The Real Issue For Me Is, Are They Going To Fall In Love With Apple? Because If They Fall In Love With Apple, Everything Else Will Take Care Of Itself. They'll Want To Do What's Best For Apple, Not What's Best For Them, What's Best For Steve, Or Anybody Else.

Pixar Is The Most Technically Advanced Creative Company; Apple Is The Most Creatively Advanced Technical Company.