In Any Situation, Location Is Crucial.

How Many Chefs Do We Know That Prefer Cooking For Chefs Than They Do Customers, Yet Customers Are Returning Repeatedly And It's The Level Of Support That Determines The Level Of Success That Restaurant Will Have.

The Secret Is To Make Sure The Business Is Running To Perfection, With Or Without Me.

I Think When We Opened In 2001, It Was Holy Ground. There Was Nothing Here. Back Then, Being On The Dubai Creek Was An Amazing Position, And I Would Come One Or Two Times A Year, Max. Now It's So Different. The Travel Dilemma Has Disappeared And It Is So Easy To Get To Dubai. What Is It, Seven Hours From London? It's Pretty Easy.

The Kids Now, On "junior," We Educate The Parents And It's Quite A Fascinating Turnaround. You Can Just See The Parents Thinking, "s - , 10 Years Ago I Was Eating So Bad, And Now I'm Seeing It Through The Eyes Of My Kids At 9, 10 Years Of Age." There Is An Upside To That Side Of Reality Tv. It's Not All Negative.

The Essence Of Reality Tv Is All About Drama. So, I Think Bringing Pressure Is Healthy Whether It's A Professional Chef Or A Domestic Chef. Because The Only Way Ever To Really Identify The True Purpose Of How Good They Are Is Submerging Them Under Pressure. So I Say It's No Different Than A Live Football Game Because It's About The Intensity.