In Bowling And In Life, If A

The Only Leverage The Manufacturer Can Apply To The Retailer Is His Relationship With The Consumer. And The Main Element In Profit Growth Is Going To Have To Lie In Making His Brand More Valuable To The Retailer, Through Its Being More Valuable To The Consumer. And That Means His Brand Must Be Unique, It Must Have No Adequate Direct Substitutes - Because It Is In This, After All, That Value Lies.

They Were Trying To Run, Trying To Hide. But The Rock Would Not Hide Them; The Dead Tree Gave No Shelter.

Lying In The Bed That Had Once Held Two, Lisey Thought Alone Never Felt More Lonely Than When You Woke Up And Discovered You Still Had The House To Yourself. That You And The Mice In The Walls Were The Only Ones Still Breathing.

Let's Get One Thing Clear Right Now, Shall We? There Is No Idea Dump, No Story Central, No Island Of The Buried Bestsellers; Good Story Ideas Seem To Come Quite Literally From Nowhere, Sailing At You Right Out Of The Empty Sky: Two Previously Unrelated Ideas Come Together And Make Something New Under The Sun. Your Job Isn't To Find These Ideas But To Recognize Them When They Show Up.

I Write About Things That Scare Me. I've Never Written A Snake Story In My Life. I Myself Have Never Written A Story About Snakes Because They Don't Scare Me. I Write About Rats Because They Scare The Hell Out Of Me.