In My View The Tablet And The

We Are The Most Focused Company That I Know Of Or Have Read Of Or Have Any Knowledge Of. We Say No To Good Ideas Every Day. We Say No To Great Ideas In Order To Keep The Amount Of Things We Focus On Very Small In Number So That We Can Put Enormous Energy Behind The Ones We Do Choose.....it's Not Just Saying Yes To The Right Products, It's Saying No To Many Products That Are Good Ideas, But Just Not Nearly As Good As The Other Ones.

That Brings Us To Ipad. We Think The Ipad Is The Poster-child Of The Post-pc World.

Apple Watch Is The Most Personal Device We've Ever Created.

I'm Not Targeting Government. I'm Not Saying Hey, I'm Closing It Because I Don't Want To Give You Any Data. I'm Saying That To Protect Out Customers, We Have To Encrypt. And A Side Affect Of That Is, I Don't Have The Data.

A Great Product Isn't Just A Collection Of Features. It's How It All Works Together.