In The Final Analysis, You Get What

You Take An Educated Gamble. If You Don't Occasionally Make A Mistake, You're Not Doing Your Job.

You Have To Worry About Where The Business Is Headed Long-term.

If We Take Care Of The Business And Keep Our Eye On The Goal Line, The Stock Price Will Take Care Of Itself.

If You're Going To Say To All The People That You're Working With, 'we Want You To Treat The Customers Honestly; Don't Lie And Don't Cheat,' It Is Somewhat Hypocritical If You're Not Following The Same Rules.

You Could Raise The Price Of, Say, A Bottle Of Ketchup To $1.03 Instead Of $1, And No One Would Know. Raising Prices Just 3% Per Product Would Add 50% To Your Pretax Income. Why Not Do It? It's Like Heroin: You Do A Little And You Want A Little Bit More. Raising Prices Is The Easy Way.