Invest In Businesses Any Idiot Could Run,

During The Gold Rush, Most Would-be Miners Lost Money, But People Who Sold Them Picks, Shovels, Tents And Blue-jeans (levi Strauss) Made A Nice Profit.

Hold No More Stocks Than You Can Remain Informed On.

If You Hope To Have More Money Tomorrow Than You Have Today, You've Got To Put A Chunk Of Your Assets Into Stocks. Sooner Or Later, A Portfolio Of Stocks Or Stock Mutual Funds Will Turn Out To Be A Lot More Valuable Than A Portfolio Of Bonds Or Cds Or Money-market Funds.

Everyone Has The Brainpower To Make Money In Stocks. Not Everyone Has The Stomach. If You Are Susceptible To Selling Everything In A Panic, You Ought To Avoid Stocks And Mutual Funds Altogether.

Never Buy Anything That You Can't Illustrate On The Back Of A Napkin.