It Doesn't Do Costco Any Good If

You Could Raise The Price Of, Say, A Bottle Of Ketchup To $1.03 Instead Of $1, And No One Would Know. Raising Prices Just 3% Per Product Would Add 50% To Your Pretax Income. Why Not Do It? It's Like Heroin: You Do A Little And You Want A Little Bit More. Raising Prices Is The Easy Way.

When Employees Are Happy, They Are Your Very Best Ambassadors.

Driving Stock Up From One Day To The Next Is Not What We Are About. We Are About Building A Good Company And Performing For The Long Term. I Know Everyone Says That, That Sounds Trite When I Repeat It That Way, But That Is And Has Always Been Our Attitude About Our Business. If We Do The Right Things, The Stock Price Will Take Care Of Itself, And Our Shareholders Will Be Rewarded.

You Have To Worry About Where The Business Is Headed Long-term.

You Don't Have A Very Motivated Working Class, It Starts To Affect The Dynamics Of The Economy. If Workers Are Disenchanted And Disenfranchised, Productivity Losses Will Go Along With That.