It Is Sometimes Possible To Change The

I Believe That Competition In The Future Will Not Be Only An Advertising Competition Between Individual Products Or Between Big Associations, But That It Will In Addition Be A Competition Of Propaganda.

We Govern What The Public Think About.

The Conscious And Intelligent Manipulation Of The Organised Habits And Opinions Of The Masses Is An Important Element In Democratic Society. Those Who Manipulate This Unseen Mechanism Of Society Constitute An Invisible Government Which Is The True Ruling Power Of Our Country.

We Are Governed, Our Minds Are Molded, Our Tastes Formed, Our Ideas Suggested, Largely By Men We Have Never Heard Of. This Is A Logical Result Of The Way In Which Our Democratic Society Is Organized. Vast Numbers Of Human Beings Must Cooperate In This Manner If They Are To Live Together As A Smoothly Functioning Society.

We Are Governed, Our Minds Are Molded, Our Tastes Formed, Our Ideas Suggested, Largely By Men We Have Never Heard Of.