It Requires A Certain Kind Of Mind

If I Had A Brick For Every Time I’ve Repeated The Phrase Quality, Service, Cleanliness And Value, I Think I’d Probably Be Able To Bridge The Atlantic Ocean With Them.

The Mcdonald Brothers Were Simply Not On My Wavelength At All. I Was Obsessed With The Idea Of Making Mcdonald's The Biggest And The Best. They Were Content With What They Had; They Didn't Want To Be Bothered With More Risks And More Demands.

Perfection Is Very Difficult To Achieve, And Perfection Was What I Wanted In Mcdonald's. Everything Else Was Secondary For Me.

Our Aim Was To Insure Repeat Business Based On The System's Reputation Rather Than On The Quality Of A Single Store Or Operator.

If Any Of My Competitors Were Drowning, I'd Stick A Hose In Their Mouth And Turn On The Water. It Is Ridiculous To Call This An Industry. This Is Not. This Is Rat Eat Rat, Dog Eat Dog. I'll Kill 'em, And I'm Going To Kill 'em Before They Kill Me. You're Talking About The American Way - Of Survival Of The Fittest.