It's A Bug That Cars Were Invented

The Best Thing That Would Happen Is For Facebook To Open Up Its Data. Failing That, There Are Other Ways To Get That Information.

We Didn't See Any Statistically Significant Relationship Between Our Buzz And Our Short-term Sales...is That The End Of The Story? I Would Say No. This Is One Study On A Set Of Brands In A Particular Company Within A Certain Segment Of The Consumer-packag Ed-goods Industry. It Is By No Means A Generalized Result That Applies To All Industries.

The Funny Thing About Advertising Is That It's Not A Zero-sum Game... Historically, In The Digital Ad World, Pie Has Gotten Larger And It's Possible For Everyone To Win, And It's Perfectly Possible That Will Continue To Be True For Quite Some Time.

Half Of Google's Revenue Comes From Selling Text-based Ads That Are Placed Near Search Results And Are Related To The Topic Of The Search. Another Half Of Its Revenues Come From Licensing Its Search Technology To Companies Like Yahoo.

When Companies Are Growing Quickly And They Are Having A Lot Of Impact, Careers Take Care Of Themselves.... If You’re Offered A Seat On A Rocket Ship, Don’t Ask What Seat. Just Get On.