It's Amazing, If You Know What You

For Industry To Settle In A Country, You First Need Electricity; For Electricity, You Need Some Trained Workers; For Trained Workers, You Need Some Schools; For Schools You Need Some Money; For Money, You Need Some Industry.

Reducing Every Issue To An Argument Can Become Stale But It's Often A Very Good Way Of Clarifying Issues.

Put Simply, Behavioural Economics Argues That Human Beings' Decision-taking Is Guided By The Evolutionary Baggage Which We Bring With Us To The Present Day. Evolution Has Made Us Rational To A Point, But Not Perfectly So. It Has Given Us Emotions, For Example, Which Programme Us To Override Our Rational Brain And Act More Instinctively.

Now I Can Broadcast To An Audience Of Several Million People On The 'today' Programme. I Can Talk About The Day's News. But On Radio, Believe It Or Not, We Have Notes And Scripts. And While We Might Ad Lib The Odd Wryly Amusing Asides, They Come At The Frequency Of A Suburban Bus. About One Every 90 Minutes.

For Me, The Main Principle For Broadcasters Has To Be That If People Stand To Benefit From An Interview, They Should Be Prepared To Face Some Downside As Well.