It's Easier To Love A Brand When

The Next Time You Have A Choice Between Chasing The Charts (whichever Charts You Keep Track Of) And Doing The Work Your Customers Crave, Do The Work Instead.

It Doesn't Matter If You're Right, It Matters If You Are Understood.

When You Fall In Love With The System, You Lose The Ability To Grow.

Stop Advertising And Start Innovating.

People Do Not Buy Goods And Services. They Buy Relations, Stories And Magic.