It's Human Nature To Quit When It

Leadership Is Scarce Because Few People Are Willing To Go Through The Discomfort Required To Lead.

The First Rule Of Doing Work That Matters: Go To Work On A Regular Basis.

Faced With The Opportunity To Become The Category Of One, We Almost Always Hesitate, Almost Always Compromise, Almost Always Dumb It Down To Play It A Little Bit Safer

So Much Easier To Aim For The Smallest Possible Audience, Not The Largest, To Build Long-term Value Among A Trusted, Delighted Tribe, To Create Work That Matters And Stands The Test Of Time.

The Resistance Is Not Something To Be Avoided, It's Something To Seek Out.