It's Not Creative Unless It Sells.

Advertising Is A Business Of Words, But Advertising Agencies Are Infested With Men And Women Who Cannot Write. They Cannot Write Advertisements, And They Cannot Write Plans. They Are Helpless As Deaf Mutes On The Stage Of The Metropolitan Opera.

The Only Marketers Who Know What The Hell They're Doing Are Those Who Have Worked In Sales

Hire People Who Are Better Than You Are, Then Leave Them To Get On With It. Look For People Who Will Aim For The Remarkable, Who Will Not Settle For The Routine.

On The Average, Five Times As Many People Read The Headlines As Read The Body Copy.

Big Ideas Are Usually Simple Ideas.