It's Unlikely That You'll Create Something Scarce

People Do Not Buy Goods And Services. They Buy Relations, Stories And Magic.

The Best Experiences And The Biggest Ideas Don't Fit Into A Category. They Change It. They Don't Get Filed Away, They Transform Us.

Do Not Personally Give Any More Conscious Consideration, Either Of You, To Events That You Do Not Want To Happen. Any Such Concentration, To Whatever Degree, Ties You In With Those Probabilities, So Concentrate Upon What You Want, And As Far As Public Events Are Concerned, Take It For Granted That Sometimes Even Men Are Wiser Than They Know.

The Easiest Thing Is To React. The Second Easiest Thing Is To Respond. But The Hardest Thing Is To Initiate. – When People Ask You To Tell Them What To Do, Resist.

Don’t Try To Make A Product For Everybody, Because That Is A Product For Nobody.