It's Unlikely That You'll Create Something Scarce

We See What We Believe, Not The Other Way Around.

When You Delight The Weird, The Overlooked And The Outliers, They Are Significantly More Likely To Talk About You And Recommend You.

We Can't Suddenly Quit A Job And Then Race To Find A Form Of Art That Will Pay Off Before The Next Mortgage Payment Is Due. Creating Art Is A Habit, One That We Practice Daily Or Hourly Until We Get Good At It … Art Isn’t About The Rush Of Victory That Comes From Being Picked. Nor Does It Involve Compliance. Art In The Post-industrial Age Is A Lifelong Habit, A Stepwise Process That Incrementally Allows Us To Create More Art.

If You Accept That Human Beings Are Difficult To Change, And Embrace (rather Than Curse) The Uniqueness That Everyone Brings To The Table, You’ll Navigate The World With More Bliss And Effectiveness. And Make Better Decisions, Too.

Don’t Try To Change Someone’s Worldview Is The Strategy Smart Marketers Follow. Don’t Try To Use Facts To Prove Your Case And To Insist That People Change Their Biases. You Don’t Have Enough Time And You Don’t Have Enough Money. Instead, Identify A Population With A Certain Worldview, Frame Your Story In Terms Of That Worldview And You Win.