Knowledge Applied Is Productivity.

True Marketing Starts...with The Customer, His Demographics, His Realities, His Needs, His Values. It Does Not Ask, "what Do We Want To Sell?" It Asks, "what Does The Customer Want To Buy?"

Change Is The Norm; Unless An Organization Sees That Its Task Is To Lead Change, That Organization Will Not Survive.

Elephants Have A Hard Time Adapting. Cockroaches Outlive Everything.

It Does Not Follow From The Separation Of Planning And Doing In The Analysis Of Work That The Planner And The Doer Should Be Two Different People. It Does Not Follow That The Industrial World Should Be Divided Into Two Classes Of People: A Few Who Decide What Is To Be Done, Design The Job, Set The Pace, Rhythm And Motions, And Order Others About; And The Many Who Do What And As They Are Told.

Thus, For Those Who Are Willing To Go Out Into The Field, To Look And To Listen, Changing Demographics Is Both A Highly Productive And A Highly Dependable Innovation Opportunity.